PROJECTS

FAST FASHION PROJECT

We got a chance to work together with Night of the Nerds and received the challenge to make Fast Fashion less attractive amongst teenagers aged 15 - 17 years old. We could go in any direction that we wanted for the solution which was very cool. We decided to focus also on people older than 17 since this is a world-wide problem.

RESEARCH METHODS & AREAS

I defined a general guideline of which research methods and areas that we will be doing. Inside the research plan you can find which research areas and methods we will cover in each phase of the Double Diamond. We decided that we would be able to change this plan so we can be more flexible.

This fits the following learning outcomes: LO3.

Gitwiki about research plan

Summary of the explanation

Discover Phase:

Research Areas:

  • User research: Who are the users? What are their needs?
  • Market research: Who are the competitors, what are the market trends?
  • Problem discovery: What’s the root cause of the problem?

Research Methods:

  • Interviews/surveys: To gain insights from users.
  • Personas: Based on interview/survey results.
  • Primary research: Conduct new research.
  • Secondary research: Conduct already done research.
  • User observation: Observe users in fast fashion shops.
  • Brainstorming: We did brain writing and lotus blossom.

Define Phase:

Research Areas:

  • Problem framing: Converge data into a clear problem statement.
  • User needs: Define and prioritize user needs.
  • Validate assumptions: Make sure our assumptions align with user needs.

Research Methods:

  • Journey mapping: Which steps do our users take to accomplish a goal?
  • SWOT analysis: Define strengths, weaknesses, opportunities, and threats.
  • Co-creation: Sit down with the user and collaborate to guide the design process.

Develop Phase:

Research Areas:

  • Ideate and create a concept.
  • Prototyping: Create low to high fidelity prototypes.
  • Usability testing: Test the prototypes for feedback.
  • Iterate and improve: Make iterations based on feedback.

Research Methods:

  • Usability testing: Test prototypes.
  • Prototyping: Create prototypes for testing.
  • A/B testing: Test two different versions and compare results.

Deliver Phase:

Research Areas:

  • Track metrics of success and key performance indicators (KPIs): Measure project outcomes.
  • Refinement and validation: Fine-tune based on feedback and testing.

Research Methods:

  • Pitching to the client: Presenting the final solution to the client.
  • Usability testing: Continue testing for final improvements.
  • Code review: Review code for quality and optimization.

LOGO FASHION GAME

I had to create a logo for our game. I made a moodboard with images I found on Pinterest and using AI. Made a lot of skectes with testing different ideas. And did A/B testing to ensure that the logo was engaging and validated by our target audience.

This fits the following learning outcomes: LO1 and LO3.

Gitwiki about the logo process

Summary of the explanation

Link Between Learning Outcomes (LO) and What I Did:

You create engaging concepts and translate them into interactive validated media products:

What makes the logo engaging, useful and/or satisfying? And validation: The logo has a unique story behind it, making it meaningful for the intended purpose. It has a 2D, simple, and fun design, which we determined best suits our younger target audience through research.

Validating through Testing: I performed A/B testing with two logo versions to see how our target audience felt about each design.

How I Conducted the A/B Test:

  • Target Audience: I tested with people aged 15-24, including friends, students, and family members, all within this age range.
  • Groups: Group A and B had a similar age range, each representing a mix of individuals from the target audience.
  • Test Strategy: I presented Group A with one sketch and Group B with the other. The participants were asked to share their feelings, describe the sketch, guess its purpose, and rate its visual appeal.
  • Outcome: The goal was to identify which logo was better for further development. Although the results were close, the feedback indicated which design was the most engaging.

Was it a success? Yes, although the difference was not huge, the results were helpful in identifying the more effective logo for the game.

...exploring emerging trends and developments in media, design and technologies:

Using AI: Since this idea was quite unique, I had difficulty finding inspiration or reference images. I used AI to help generate ideas for which clothing piece to use as the shell, where to position the text, and to explore color combinations.

VERSION CONTROL AND GIT

I have been documenting and commenting my code. I made sure to use clear class names, and clear comments in both my code and push commits. This so that it would be nicer to work with in a team environment.

This fits the following learning outcomes: LO2.

Gitwiki about the version control

Summary of the explanation

What I Did:

Link to Github repository showing commit history, readme, comments etc.

I had a merge conflict once in the group project. I had to choose which one I would send out, and it was a simple fix. Furthermore, it went really well. I am getting used to writing clear comments and committing regularly.

You can view the links above to view my commit history and code. If you want to see the detailed documentation, you can click on "Gitwiki about the version control" or "Github history".

COMPETITOR ANALYSIS

I did secondary research on gamification and analysing Duolingo. Inside the competitive analysis you can find my findings. This was important since we will use gamification elements in our project.

This fits the following learning outcomes: LO4.

Gitwiki about competitor analysis

Summary of the explanation

I recommend that you view the detailed documentation since on there there is an image of the before and after side by side between versions with feedback and why it is an improvement.

Link Between Learning Outcomes (LO) and What I Did:

You apply a relevant methodological approach used in the professional field...

Relevant methodologies used

Competitor Analysis

How does Duolingo use gamification in order to keep the users engaged in a fun and informative way?

Duolingo Gamification Features

Duolingo uses several gamification features such as XP and levels, Streaks and Daily goals, Badges and Achievements, Virtual currency, Leaderboards and Challenges, and Rewards for Mastery.

Key Gamification Tactics for User Retention

Users want to be able to see their progress easily and get feedback, which can be offered by increased levels, XP points, and badges. These motivate the users to keep achieving a higher level.

Users enjoy getting achievements and reaching milestones. A function like a daily streak and an achievement for getting a flawless round keeps users engaged.

Rewarding your users with consistent streaks and goals fosters a sense of accountability and motivation, which will improve long-term commitment.

Challenges addressed by Gamification

Users face several challenges that are addressed by gamification.

  • Motivation and Engagement: Not many people enjoy being educated, and find it boring. Gamification helps by introducing things like points, badges, and rewards, which give the user immediate feedback and a sense of accomplishment.
  • Retention and Long-Term Commitment: Users struggle with keeping their interest and will lose commitment over time. Gamification helps by introducing things like streaks, daily goals, and levels, which encourage the user to stay engaged.
  • Personalized Learning Experiences: Duolingo's gamification offers personalization with challenges, learning styles, and user needs.
  • Accessibility and Flexibility: Duolingo ensures accessibility through mobile apps and web platforms.
  • Community and Social Interaction: Duolingo uses social interaction within the app, such as leaderboards and challenges.
  • Skill Development and Mastery: Duolingo offers structured learning paths, mastery quizzes, and interactive exercises that systematically build and reinforce language skills.

How does Duolingo use social media to their advantage to gain popularity?

Analysis of Duolingo’s Social Media Accounts

Duolingo focuses on both Gen Z and millennials in the age group of 16 to 34. Besides personalizing and gamification, they invested in creating a playful and fun digital presence on social media platforms. They focus on entertaining videos that match their target audience. Duolingo shows its personality via a fun biography on TikTok with “just an owl tryna vibe.”

Sources:

PRIMARY RESEARCH: SURVEY

Sander came up with a base for the survey but I made sure to get feedback on it twice, changed the questions, created a google form and created a poster with a QR and hanged it around the building.

This fits the following learning outcomes: LO4.

Gitwiki about survey View survey

Summary of the explanation

I recommend that you view the detailed documentation since on there there is an image of the before and after side by side between versions with feedback and why it is an improvement.

Link Between Learning Outcomes (LO) and What I Did:

You apply a relevant methodological approach used in the professional field...

What I Did:

Sander created a base of questions which I asked feedback on and I got told that they were too detailed since our target audience is a bit too young for advanced English. After that, I took it upon myself to create the survey. I asked feedback on it, made changes to questions, simplified them, deleted unnecessary ones, created a poster for the survey, put it in Google Forms, and summarized the findings.

Survey Link: Survey

How Did It Go?

It went really well. I made sure to create iterations based on feedback and write them down in Feedpulse. The survey is clear, short, and it will help us a lot in our project regarding our design choices so that we match user-needs.

CONCEPT DOCUMENT

I wrote information about the Target Group, Defined the research question and put a summary of the survey findings.

This fits the following learning outcomes: LO1.

Gitwiki about my input View document

Summary of the explanation

Link Between Learning Outcomes (LO) and What I Did:

...applying user-centered design principles, visual design techniques...

Understanding user needs for user-centered design: The survey provided data on target audience behaviors, motivations, and situations. This insight is key to shaping the concept and making design choices that align with user preferences. For example, if users are willing to pay more for sustainable fashion if it’s cheaper than fast fashion, we might implement a discount or reward system to respond to their needs.

Based on the answers, we can identify the target audience’s preferences: If 90% of the target audience is female, we could tailor the design to appeal to that demographic. However, if the split is close to 50/50, it’s beneficial to incorporate both male and female preferences in the design.

ADVICE REPORT

I wrote information about: - Current Situation Analysis/SWOT, - Methodology: 4. Conducting Survey, and Abstract.

This fits the following learning outcomes: LO4.

Gitwiki about the Advice Report

Summary of the explanation
Advice Report

What Happened:

Me, Sander, and Briahna wrote the advice report. We sat together and split up the tasks, drawing inspiration from the advice report provided on Canvas.

How Did It Go?

It went pretty smoothly. Once we started, it didn't take long to finish. The methodology section (4. Conducting Survey) is something I had written before after conducting a survey. Analyzing the strengths, weaknesses, opportunities, and threats (SWOT) of the product was a nice exercise, helping me improve how I evaluate our game.

Link Between Learning Outcomes (LO) and What I Did:

The advice report is where we explain our product, its current state, and future development options. This directly aligns with the learning outcome of making decisions and delivering reports.